Royal Enfield - Meteor 350 website Launch was beyond just putting the product online. It was about orchestrating a digital experience which builds anticipation, drives engagement, and converts visitors into users or customers since this project was launched during pandemic.
The landing page had a visually striking hero section with ticker during pre-launch, which later was replaced by a behind the scene product shoot video. Meteor 350 website was such a dynamic, user centric and experiential website that it was filled with experiences such as 360 degree product view access, clickable product specs details, product shots and videos with different terrain, behind the scene product shoots and what not.
